Privacy Policy
This Privacy Policy explains how Best nfl Player Prop Bets («PropVantage», «we», «us» or «our») collects, uses and protects personal data when you visit our website. We are committed to handling your information lawfully, fairly and transparently, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This policy was last updated on 8 junio 2026. We may revise it from time to time, and any changes will be published on this page with an updated revision date.
Who we are
PropVantage is an independent editorial website that publishes evergreen analysis and educational guides about NFL player prop betting for a United Kingdom audience. We are the data controller responsible for the personal data processed through this website. For privacy questions, you can contact us using the details published in the contact section of this site.
What data we collect
We aim to collect as little personal data as possible. Depending on how you use the site, we may process the following categories of information.
Technical and usage data, such as your IP address, browser type and version, device type, operating system, the pages you view, the time and date of your visit, and the website or search term that referred you to us. This information is generated automatically when any visitor accesses a website.
Communication data, such as your name, email address and the content of your message, only if you choose to contact us directly.
Cookie and analytics data, where you have given consent, used to understand how the site is used so we can improve it. Our use of cookies is described separately in our Cookie Policy.
We do not knowingly collect special category data, and we do not ask you to provide sensitive personal information in order to read our content.
How and why we use your data
We process personal data only where we have a lawful basis to do so under the UK GDPR. The bases we rely on are set out below.
Legitimate interests: to operate, secure and maintain the website, to understand in aggregate how our content performs, and to prevent fraud and abuse. We balance these interests against your rights and freedoms and only rely on this basis where your interests do not override ours.
Consent: where we use non-essential cookies or analytics, or where you have asked us to respond to an enquiry. You can withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Legal obligation: where we are required to retain or disclose information to comply with applicable law, a court order or a request from a competent authority.
Analytics and third-party services
We may use privacy-conscious analytics tools to measure traffic and improve our content. Where these tools set cookies or process personal data, they do so subject to your consent and to their own privacy terms. We do not sell your personal data, and we do not allow third parties to use data collected through our site for their own unrelated marketing.
Our website may link to official external resources, such as the operators of regulatory or support services. Once you follow a link to an external website, that website’s own privacy policy applies, and we are not responsible for how it handles your data.
How long we keep your data
We retain personal data only for as long as necessary for the purposes set out in this policy. Technical and analytics data is held in aggregated or short-lived form and is deleted or anonymised once it is no longer needed. Correspondence is kept only for as long as required to handle your enquiry and to maintain a reasonable record of communications.
How we protect your data
We apply appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration or disclosure. No method of transmission over the internet is completely secure, but we take reasonable steps to safeguard the information we hold.
Your rights
Under data protection law, you have rights over your personal data. These include the right to be informed, the right of access, the right to rectification, the right to erasure, the right to restrict processing, the right to data portability, and the right to object to processing. Where processing is based on consent, you also have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the details on this site. We will respond within the timeframe required by law. You also have the right to lodge a complaint with the Information Commissioner’s Office, the UK supervisory authority for data protection, if you believe we have not handled your data properly.
Children’s privacy
This website is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us with personal data, please contact us so we can remove it.
Changes to this policy
We keep this policy under review and may update it to reflect changes in our practices or in the law. The revision date at the top of this page shows when it was last amended. We encourage you to review this page periodically.